{"product_id":"universal-principles-of-branding-mark-kingsley-9780760378205","title":"Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUniversal Principles of Branding\u003c\/i\u003e presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eRichly illustrated\u003c\/b\u003e and \u003cb\u003eeasy to navigate\u003c\/b\u003e, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatured principles are as diverse as: \u003c\/b\u003e \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e Authenticity \u003c\/li\u003e\n\u003cli\u003e Social Responsibility \u003c\/li\u003e\n\u003cli\u003e World Building \u003c\/li\u003e\n\u003cli\u003e Gatekeepers \u003c\/li\u003e\n\u003cli\u003e Rituals and routine \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Kingsley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0760378207\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780760378205\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/14\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.27h x 8.61w x 0.56d","brand":"Mark Kingsley","offers":[{"title":"Hardcover","offer_id":44122195525887,"sku":"9780760378205","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0ee4315-0636-4b5d-bf8f-9973b1921b48.jpg?v=1687423728","url":"https:\/\/www.whiterainbookhouse.com\/products\/universal-principles-of-branding-mark-kingsley-9780760378205","provider":"WR Book House","version":"1.0","type":"link"}