{"product_id":"unlevel-the-playing-field-frederick-vallaeys-9781544523347","title":"Unlevel the Playing Field: The Biggest Mindshift in PPC History","description":"\u003cp\u003eToday's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour answers lie in automation layering. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frederick Vallaeys\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544523343\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544523347\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Modern Marketing Masters\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Frederick Vallaeys","offers":[{"title":"Hardcover","offer_id":44050549407999,"sku":"9781544523347","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba4d2cdb-0549-4b86-b7b0-c795732edd25.jpg?v=1685007889","url":"https:\/\/www.whiterainbookhouse.com\/products\/unlevel-the-playing-field-frederick-vallaeys-9781544523347","provider":"WR Book House","version":"1.0","type":"link"}