{"product_id":"unlikely-entrepreneurs-lou-shipley-9781394345892","title":"Unlikely Entrepreneurs: Wins, Losses and Crucial Lessons on Building Great Companies","description":"\u003cp\u003e\u003cb\u003eIs Your Idea Big Enough to Build a Business That Will Last? Learn from Unlikely Entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat does the USA's number one online casket company, a nationally distributed sustainable sausage brand, and the company behind the editing system used by \u003ci\u003eThe Matrix\u003c\/i\u003e have in common? These thriving ventures were founded by unlikely entrepreneurs whose journeys reveal what it takes to succeed in launching and growing a startup.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e \u003ci\u003eWins, Losses and Crucial Advice in Building Great Companies\u003c\/i\u003e, the authors--who hail from Harvard Business School and MIT Sloan School of Management--combine expert insights, elements of the case study method, and an engaging story-telling style to take a deep dive into the key challenges that founders face. They set the stage for each profile---including those of entrepreneurs helming billion dollar companies to mom-and-pop businesses--whose colorful, unlikely stories showcase entrepreneurial best practices that readers can adopt to succeed. \u003c\/p\u003e \u003cp\u003eThroughout the book, the authors weave in lessons from the classrooms of top-ranked business schools and expert insights from venture capitalists, investors, CEOs, business authors, and Ivy league researchers--on what it takes for startups to scale in a competitive marketplace. Topics include, among others: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to attain crucial second-hand knowledge of your target audiences' needs\u003c\/li\u003e \u003cli\u003eBuilding your Go To Market Playbook\u003c\/li\u003e \u003cli\u003eWhy founders must become their company's 'Chief Salesperson'\u003c\/li\u003e \u003cli\u003eFundraising best practices\u003c\/li\u003e \u003cli\u003eThe crucial differences between managing and leading\u003c\/li\u003e \u003cli\u003eLeveraging AI to build your marketing campaigns\u003c\/li\u003e \u003cli\u003eMastering the art of the pivot to ward off failure\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWe live in a time of rapid change, and entrepreneurial innovation is needed more now than ever before. \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e is a must-read for anyone considering launching a business and for those looking to scale their company and expand their offerings.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lou Shipley,Patricia Favreau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394345895\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394345892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Lou Shipley","offers":[{"title":"Hardcover","offer_id":47305222160639,"sku":"9781394345892","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_566697e8-8f40-4ab2-bed7-8c3ab2346bcc.jpg?v=1758830291","url":"https:\/\/www.whiterainbookhouse.com\/products\/unlikely-entrepreneurs-lou-shipley-9781394345892","provider":"WR Book House","version":"1.0","type":"link"}