{"product_id":"unlocking-strategic-innovation-surja-datta-9780367322502","title":"Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment","description":"\u003cp\u003eThis new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.\u003c\/p\u003e \u003cp\u003eAn integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eUnlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Surja Datta, Sandeep Roy, Tobias Kutzewski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367322501\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367322502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.50d","brand":"Surja Datta","offers":[{"title":"Paperback","offer_id":44127073140991,"sku":"9780367322502","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_702f7180-2f0f-403f-8728-e45fb6d786d7.jpg?v=1687451712","url":"https:\/\/www.whiterainbookhouse.com\/products\/unlocking-strategic-innovation-surja-datta-9780367322502","provider":"WR Book House","version":"1.0","type":"link"}