{"product_id":"unlocking-the-power-of-digital-brian-ward-9798328917162","title":"Unlocking the Power of Digital Marketing: A Step-by-Step Approach","description":"\u003cp\u003eThis book provides a comprehensive guide to digital marketing, covering a wide range of topics crucial for modern marketers. It is structured into 14 chapters, each focusing on a specific aspect of digital marketing. It provides real-world examples and links to tools and websites that can help individuals and companies with their digital marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMain Points: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1. \u003cb\u003eUnderstanding Digital Marketing: \u003c\/b\u003e Introduces digital marketing, its evolution, key components, and the role of data in digital marketing.\u003c\/p\u003e\u003cp\u003e2. \u003cb\u003eBuilding a Digital Marketing Strategy: \u003c\/b\u003e Discusses setting clear goals, conducting audience research, competitive analysis, selecting channels, creating content, and measuring performance.\u003c\/p\u003e\u003cp\u003e3. \u003cb\u003eSearch Engine Optimization (SEO): \u003c\/b\u003e Covers the importance of SEO, keyword research, on-page and technical SEO, content creation, link building, and performance measurement.\u003c\/p\u003e\u003cp\u003e4. \u003cb\u003eContent Marketing: \u003c\/b\u003e Explains the importance of content marketing, developing a content strategy, content creation, distribution, promotion, and performance measurement.\u003c\/p\u003e\u003cp\u003e5. \u003cb\u003eSocial Media Marketing: \u003c\/b\u003e Highlights the importance of social media, strategy development, platform selection, content creation, community management, advertising, and performance measurement.\u003c\/p\u003e\u003cp\u003e6. \u003cb\u003eEmail Marketing: \u003c\/b\u003e Details building an email list, creating effective campaigns, segmentation, automation, and performance measurement.\u003c\/p\u003e\u003cp\u003e7. \u003cb\u003ePay-Per-Click (PPC) Advertising: \u003c\/b\u003e Discusses setting up PPC campaigns, keyword research, ad creation, bidding strategies, and measuring performance.\u003c\/p\u003e\u003cp\u003e8. \u003cb\u003eInfluencer Marketing: \u003c\/b\u003e Explores identifying the right influencers, building relationships, creating campaigns, and measuring performance.\u003c\/p\u003e\u003cp\u003e9. \u003cb\u003eContent Optimization and SEO: \u003c\/b\u003e Focuses on keyword research, on-page optimization, technical SEO, content creation, and measuring SEO performance.\u003c\/p\u003e\u003cp\u003e10. \u003cb\u003eAnalytics and Performance Measurement: \u003c\/b\u003e Emphasizes setting goals and KPIs, using analytics tools, tracking key metrics, and interpreting data.\u003c\/p\u003e\u003cp\u003e11. \u003cb\u003eIntegrated Marketing Strategies: \u003c\/b\u003e Explains planning, executing, and measuring integrated marketing strategies for a cohesive customer experience.\u003c\/p\u003e\u003cp\u003e12. \u003cb\u003eFuture Trends in Digital Marketing: \u003c\/b\u003e Discusses emerging trends such as AI, voice search, video marketing, AR\/VR, influencer marketing evolution, personalization, data privacy, and sustainability.\u003c\/p\u003e\u003cp\u003e13. \u003cb\u003eCase Studies and Success Stories: \u003c\/b\u003e Provides real-world examples of successful digital marketing strategies from companies like Airbnb, Coca-Cola, HubSpot, and Nike.\u003c\/p\u003e\u003cp\u003e14. \u003cb\u003eDigital Marketing Tools and Resources: \u003c\/b\u003e Lists essential tools for content creation, SEO, social media management, email marketing, analytics, and additional learning resources.\u003c\/p\u003e\u003cp\u003eThis book is highly useful for readers looking to understand and implement digital marketing strategies. Each chapter provides detailed insights, practical advice, and real-world examples that can help marketers at different stages of their careers.\u003c\/p\u003e\u003cp\u003eThe inclusion of tools and resources in the final chapter ensures that readers have access to the necessary means to execute their strategies effectively. The guide's structure allows for both a holistic understanding of digital marketing and deep dives into specific areas of interest.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Ward\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798328917162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.23d","brand":"Brian Ward","offers":[{"title":"Paperback","offer_id":48588133794047,"sku":"9798328917162","price":15.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/unlocking-the-power-of-digital-brian-ward-9798328917162","provider":"WR Book House","version":"1.0","type":"link"}