{"product_id":"unmarketable-anne-elizabeth-moore-9781595581686","title":"Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity","description":"\u003cb\u003eA writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground\u003c\/b\u003e \u003cp\u003eFor years the do-it-yourself (DIY)\/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are co-opted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnmarketable\u003c\/em\u003e examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market--and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.\u003c\/p\u003e\u003cp\u003eCovering everything from Adbusters to Tylenol's indie-star-studded Ouch! campaign, \u003cem\u003eUnmarketable\u003c\/em\u003e is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne Elizabeth Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1595581685\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781595581686\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.56h x 5.34w x 0.73d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/01\/2007 pg. 912\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/15\/2007 pg. 10\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2008 pg. 118","brand":"Anne Elizabeth Moore","offers":[{"title":"Paperback","offer_id":43943602815231,"sku":"9781595581686","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5becfde6-16b4-4945-8060-3eb8dc0d3d10.jpg?v=1681499025","url":"https:\/\/www.whiterainbookhouse.com\/products\/unmarketable-anne-elizabeth-moore-9781595581686","provider":"WR Book House","version":"1.0","type":"link"}