{"product_id":"unpacked-alex-hunt-9781544549415","title":"unPACKED: Predict Packaging That Sells","description":"\u003cp\u003eSend buying indecision packing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it's no wonder you're overwhelmed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, \u003cstrong\u003eAlex Hunt\u003c\/strong\u003e, \u003cstrong\u003eMatt Salem\u003c\/strong\u003e, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED,  they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging's potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex Hunt, Matt Salem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544549415\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544549415\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Alex Hunt","offers":[{"title":"Hardcover","offer_id":47135648055551,"sku":"9781544549415","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4de796e-844e-4716-a8c5-7e5793a39bee.jpg?v=1755010739","url":"https:\/\/www.whiterainbookhouse.com\/products\/unpacked-alex-hunt-9781544549415","provider":"WR Book House","version":"1.0","type":"link"}