{"product_id":"unruly-cinema-rini-bhattacharya-mehta-9780252084997","title":"Unruly Cinema: History, Politics, and Bollywood","description":"Between 1931 and 2000, India's popular cinema steadily overcame Hollywood domination. Bollywood, the film industry centered in Mumbai, became nothing less than a global cultural juggernaut. But Bollywood is merely one part of the country's prolific, multilingual cinema. \u003ci\u003eUnruly Cinema\u003c\/i\u003e looks at the complex series of events that allowed the entire Indian film industry to defy attempts to control, reform, and refine it in the twentieth century and beyond. \u003cp\u003eRini Bhattacharya Mehta considers four aspects of Indian cinema's complicated history. She begins with the industry's surprising, market-driven triumph over imports from Hollywood and elsewhere in the 1930s. From there she explores how the nationalist social melodrama outwitted the government with its 1950s cinematic lyrical manifestoes. In the 1970s, an action cinema centered on the angry young male co-opted the voice of the oppressed. Finally, Mehta examines Indian film's discovery of the global neoliberal aesthetic that encouraged the emergence of Bollywood.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rini Bhattacharya Mehta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0252084993\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780252084997\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Illinois Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.90d","brand":"Rini Bhattacharya Mehta","offers":[{"title":"Paperback","offer_id":43941002510591,"sku":"9780252084997","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3b29c174-3a6c-4a4a-9d1d-a5d0039eb436.jpg?v=1681450357","url":"https:\/\/www.whiterainbookhouse.com\/products\/unruly-cinema-rini-bhattacharya-mehta-9780252084997","provider":"WR Book House","version":"1.0","type":"link"}