{"product_id":"untapping-innovation-sally-kemkers-9781788609517","title":"Untapping Innovation: An R\u0026d Playbook for Products and Stories That Sell","description":"\u003cp\u003e\u003cstrong\u003eInnovating in R\u0026amp;D is tougher than ever.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eR\u0026amp;D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don't dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUntapping Innovation\u003c\/em\u003e offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R\u0026amp;D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.\u003c\/p\u003e\u003cp\u003eDuring their 30+ years at Procter \u0026amp; Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R\u0026amp;D innovators develop breakthrough products and stories.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sally Kemkers,Suzanne Allers,Deirdre Walters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1788609514\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781788609517\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Sally Kemkers","offers":[{"title":"Hardcover","offer_id":48588350456063,"sku":"9781788609517","price":43.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/untapping-innovation-sally-kemkers-9781788609517","provider":"WR Book House","version":"1.0","type":"link"}