{"product_id":"unveiling-bleisure-travelers-pooja-kansra-9781836621072","title":"Unveiling Bleisure Travelers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics","description":"\u003cp\u003eThe travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.\u003c\/p\u003e \u003cp\u003eThe fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.\u003c\/p\u003e \u003cp\u003eThe \"\u003cem\u003eAdvances in Digital Technology and Data-Driven Business Practices\u003c\/em\u003e\" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pooja Kansra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1836621078\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781836621072\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Pooja Kansra","offers":[{"title":"Hardcover","offer_id":47202081145087,"sku":"9781836621072","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_755383d3-be8b-4fd3-833b-cd1d39397d05.jpg?v=1756819589","url":"https:\/\/www.whiterainbookhouse.com\/products\/unveiling-bleisure-travelers-pooja-kansra-9781836621072","provider":"WR Book House","version":"1.0","type":"link"}