{"product_id":"user-experience-design-satyam-kantamneni-9781119829201","title":"User Experience Design: A Practical Playbook to Fuel Business Growth","description":"\u003cp\u003e\u003cb\u003eIgniting business growth through UX \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. \u003c\/p\u003e \u003cp\u003eYou'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy putting users at the center of strategy leads to an almost unfair competitive advantage \u003c\/li\u003e \u003cli\u003eWays to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable \u003c\/li\u003e \u003cli\u003eCommon shortfalls that prevent organizations from reaping the value of experience design \u003c\/li\u003e \u003cli\u003e27 proven \"plays\" from the UXReactor playbook to put concepts into practice \u003c\/li\u003e \u003cli\u003eGame planning examples to execute at different levels of an organization \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Satyam Kantamneni\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119829208\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119829201\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.70d","brand":"Satyam Kantamneni","offers":[{"title":"Paperback","offer_id":43987071697151,"sku":"9781119829201","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7a7e57c6-8786-454c-b063-48b863e9e7f4.jpg?v=1683286842","url":"https:\/\/www.whiterainbookhouse.com\/products\/user-experience-design-satyam-kantamneni-9781119829201","provider":"WR Book House","version":"1.0","type":"link"}