{"product_id":"user-innovation-and-the-entrepreneurship-pedro-isaias-9781522528265","title":"User Innovation and the Entrepreneurship Phenomenon in the Digital Economy","description":"The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pedro Isaias\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522528261\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522528265\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Pedro Isaias","offers":[{"title":"Hardcover","offer_id":47244161908991,"sku":"9781522528265","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_86f8e9c7-37f4-454f-82e4-da2f66cbbb89.jpg?v=1758135079","url":"https:\/\/www.whiterainbookhouse.com\/products\/user-innovation-and-the-entrepreneurship-pedro-isaias-9781522528265","provider":"WR Book House","version":"1.0","type":"link"}