{"product_id":"using-creativity-and-data-in-tom-ollerton-9781398619258","title":"Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination","description":"\u003cp\u003e\u003cb\u003eThe availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eCreative Marketing in a Data Driven Age \u003c\/i\u003e\u003c\/b\u003eis a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. \u003cp\u003e\u003c\/p\u003eDesigned to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Ollerton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398619256\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398619258\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Tom Ollerton","offers":[{"title":"Paperback","offer_id":46881043185919,"sku":"9781398619258","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_960936bf-8cd4-42ee-ad14-2825c51a836c.jpg?v=1747970496","url":"https:\/\/www.whiterainbookhouse.com\/products\/using-creativity-and-data-in-tom-ollerton-9781398619258","provider":"WR Book House","version":"1.0","type":"link"}