{"product_id":"using-influencer-marketing-as-a-sandrina-teixeira-9798369305522","title":"Using Influencer Marketing as a Digital Business Strategy","description":"\"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target\"--\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandrina Teixeira\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8369305520\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798369305522\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 396\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Sandrina Teixeira","offers":[{"title":"Paperback","offer_id":45897629794559,"sku":"9798369305522","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8d2b23cd-61a3-4c96-9b5e-995841464d39.jpg?v=1721374370","url":"https:\/\/www.whiterainbookhouse.com\/products\/using-influencer-marketing-as-a-sandrina-teixeira-9798369305522","provider":"WR Book House","version":"1.0","type":"link"}