{"product_id":"utilizing-gamification-in-servicescapes-for-miralem-helmefalk-9781799819707","title":"Utilizing Gamification in Servicescapes for Improved Consumer Engagement","description":"As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Miralem Helmefalk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799819701\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799819707\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d","brand":"Miralem Helmefalk","offers":[{"title":"Hardcover","offer_id":48445756506367,"sku":"9781799819707","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0fbd6be7-1907-4472-80bc-25e7a1698c1e.jpg?v=1777220442","url":"https:\/\/www.whiterainbookhouse.com\/products\/utilizing-gamification-in-servicescapes-for-miralem-helmefalk-9781799819707","provider":"WR Book House","version":"1.0","type":"link"}