{"product_id":"value-based-marketing-lon-safko-9781974609437","title":"Value Based Marketing: How People Decide To Buy","description":"In marketing, one brand is always trying to outwit, out advertise, and out spend its competitors, often costing millions of dollars to build their brand equity or brand value. It's because, the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that brand, generating greater revenues for that brand company.Brand value is in the mind of the customer. It's no more than a perception. Change the perception and you change the perceived brand value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lon Safko\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 197460943X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781974609437\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 30\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.06d","brand":"Lon Safko","offers":[{"title":"Paperback","offer_id":48587963236607,"sku":"9781974609437","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea20f74d-339e-41f8-b9b1-e7dae8aa395f.jpg?v=1780171651","url":"https:\/\/www.whiterainbookhouse.com\/products\/value-based-marketing-lon-safko-9781974609437","provider":"WR Book House","version":"1.0","type":"link"}