{"product_id":"value-based-marketing-strategy-santiago-lopez-9781622730209","title":"Value-based Marketing Strategy","description":"This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Santiago Lopez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1622730208\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781622730209\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vernon Art and Science\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Santiago Lopez","offers":[{"title":"Hardcover","offer_id":48442447954175,"sku":"9781622730209","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7a753f40-51ac-4b0b-9407-22f5e1fc93f3.jpg?v=1777197480","url":"https:\/\/www.whiterainbookhouse.com\/products\/value-based-marketing-strategy-santiago-lopez-9781622730209","provider":"WR Book House","version":"1.0","type":"link"}