{"product_id":"value-dominant-logic-gautam-mahajan-9780367030575","title":"Value Dominant Logic: Helping Individuals and Their Companies to Succeed","description":"\u003cp\u003eIncreasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a \"value creation\" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis.\u003c\/p\u003e\u003cp\u003eValue dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others.\u003c\/p\u003e\u003cp\u003eTo create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gautam Mahajan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367030578\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367030575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Productivity Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Gautam Mahajan","offers":[{"title":"Hardcover","offer_id":43919586885887,"sku":"9780367030575","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_c8481cb5-4694-4dd5-b909-6082d824e598.jpg?v=1680810221","url":"https:\/\/www.whiterainbookhouse.com\/products\/value-dominant-logic-gautam-mahajan-9780367030575","provider":"WR Book House","version":"1.0","type":"link"}