{"product_id":"value-prop-jose-palomino-9780981912608","title":"Value Prop","description":"Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jose Palomino\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0981912605\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780981912608\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cody Rock Press (G2m Group, Inc.)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 161\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.41d","brand":"Jose Palomino","offers":[{"title":"Paperback","offer_id":45180148711679,"sku":"9780981912608","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec26d0b0-eebe-47c7-bc00-775c6e9c831f.jpg?v=1712897601","url":"https:\/\/www.whiterainbookhouse.com\/products\/value-prop-jose-palomino-9780981912608","provider":"WR Book House","version":"1.0","type":"link"}