{"product_id":"vegetable-protein-marketing-bram-roseboom-9781466258631","title":"Vegetable Protein Marketing: Food Psychology, Nutrition \u0026 Health, Sustainability, Food Security, Biotechnology, Protein Applications in Meat, Food","description":"\u003cb\u003eTimely, personal, and thought provoking. Henk Hoogenkamp continues to prove with his latest book why he is world's most quoted and referenced writer discussing vegetable protein solutions.\u003c\/b\u003e \u003cp\u003e Vegetable Protein Marketing is an authorative overview covering a wide selection of seemingly unrelated topics that influence food security, health, sustainability, affordability and dietary enjoyment. \u003c\/p\u003e\u003cp\u003e Vegetable protein will be key for the future of our world. Without it, the worldwill not be able to sustain a quality of life for a rapid growing population, reaching 9.4 billion by 2050. Despite attempts by environmentalists and special interest groups, world meat consumption is expected to rise sharply. Fortunately, vegetable protein based technologies are now available to augment meat products by using meat analog extrusion technology. \u003c\/p\u003e\u003cp\u003e On a worldwide basis, more than 50% of all vegetable protein sources available for human consumption, will be used in formulated and or enhanced meat products. Extruded vegetable protein ingredients that uniquely simulated meat texture will allow further growth of this important segment. Using premium quality vegetable protein sources to augment or simulate traditional dairy foods and beverages will generate the same growth curves. \u003c\/p\u003e\u003cp\u003e Combined in one book (700 p.), marketing executives, food technologists and business strategists need to stay ahead of the curve and read about the dynamics of vegetable protein.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bram Roseboom, Henk Hoogenkamp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466258632\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466258631\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 700\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 1.40d","brand":"Bram Roseboom","offers":[{"title":"Paperback","offer_id":44123833073919,"sku":"9781466258631","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_41003768-3773-4441-b902-243c6e24e906.jpg?v=1687433144","url":"https:\/\/www.whiterainbookhouse.com\/products\/vegetable-protein-marketing-bram-roseboom-9781466258631","provider":"WR Book House","version":"1.0","type":"link"}