{"product_id":"veni-vidi-video-frederick-wasser-9780292791466","title":"Veni, Vidi, Video: The Hollywood Empire and the VCR","description":"\u003cp\u003e A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people's first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. \u003c\/p\u003e\u003cp\u003e This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood's initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frederick Wasser\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0292791461\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780292791466\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 6.00w x 0.65d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/15\/2002 pg. 148\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2002 pg. 1779","brand":"Frederick Wasser","offers":[{"title":"Paperback","offer_id":43913565274367,"sku":"9780292791466","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d97e0723-fddd-4249-b35f-ce68754a679f.jpg?v=1680621086","url":"https:\/\/www.whiterainbookhouse.com\/products\/veni-vidi-video-frederick-wasser-9780292791466","provider":"WR Book House","version":"1.0","type":"link"}