{"product_id":"verse-by-the-side-of-frank-rowsome-9780452267626","title":"Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles","description":"\"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.\"--\u003ci\u003e1977 Minnesota Almanac\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. \u003cp\u003e\u003c\/p\u003e \"Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.\"--Bov Swift, \u003ci\u003eKnight News Service\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Rowsome\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0452267625\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780452267626\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/1979\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.02h x 4.99w x 0.41d","brand":"Frank Rowsome","offers":[{"title":"Paperback","offer_id":43990186131711,"sku":"9780452267626","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2ecfb00-e86a-41a1-aa1b-ee23b7a8db44.jpg?v=1683303485","url":"https:\/\/www.whiterainbookhouse.com\/products\/verse-by-the-side-of-frank-rowsome-9780452267626","provider":"WR Book House","version":"1.0","type":"link"}