{"product_id":"verse-going-viral-heather-inwood-9780295993706","title":"Verse Going Viral: China's New Media Scenes","description":"\u003cp\u003e \u003ci\u003eVerse Going Viral\u003c\/i\u003e examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of \"death,\" poetry activity flourishes across the country, benefiting from China's continued self-identity as a \"nation of poetry\" (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China's media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule.\u003cbr\u003e\u003cbr\u003eAs the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, \u003ci\u003eVerse Going Viral\u003c\/i\u003e will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Heather Inwood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0295993707\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780295993706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Washington Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.01w x 0.72d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2014 pg. 441","brand":"Heather Inwood","offers":[{"title":"Paperback","offer_id":49096668807423,"sku":"9780295993706","price":30.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/verse-going-viral-heather-inwood-9780295993706","provider":"WR Book House","version":"1.0","type":"link"}