{"product_id":"video-economics-bruce-m-owen-9780674937161","title":"Video Economics","description":"Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. \u003ci\u003eVideo Economics\u003c\/i\u003e addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce M. Owen,Steven Wildman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0674937163\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780674937161\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/1992\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.55h x 6.31w x 1.03d","brand":"Bruce M. Owen","offers":[{"title":"Hardcover","offer_id":48086762291455,"sku":"9780674937161","price":102.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_577151c0-cdce-4bb5-b0bf-1a78b8166e43.jpg?v=1769096429","url":"https:\/\/www.whiterainbookhouse.com\/products\/video-economics-bruce-m-owen-9780674937161","provider":"WR Book House","version":"1.0","type":"link"}