{"product_id":"viewability-tom-breeze-9781619616851","title":"Viewability: Harness the Power of YouTube Ads and Be There for Your Customer -- When It Really Counts","description":"Despite companies today adapting to the digital ad age, there's one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube's mix of targeting, video, and immediacy-along with the ability to personally influence customers-can be the key to catapulting a brand above its competitors to deliver measurable, notable results. Video-advertising specialist Tom Breeze has helped countless clients and brands create digital campaigns with amazing ROIs. In Viewability, he combines psychological research and time-tested tips to give you the secrets to YouTube advertising, including finding selling moments, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and more. There's a huge audience waiting on YouTube, ready to engage with you and buy your product. All you need to do is learn how to connect with them in a whole new way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Breeze\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1619616858\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781619616851\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.35d","brand":"Tom Breeze","offers":[{"title":"Paperback","offer_id":44130618999039,"sku":"9781619616851","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19481870-622e-4491-b1b7-8c05d6db04cf.jpg?v=1687470360","url":"https:\/\/www.whiterainbookhouse.com\/products\/viewability-tom-breeze-9781619616851","provider":"WR Book House","version":"1.0","type":"link"}