{"product_id":"vintage-marketing-differentiation-robert-l-williams-jr-9781137394316","title":"Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies","description":"1. Origins of Today's Marketing \u0026amp; Branding Strategies.- 2. The Marketing Differentiation Process.- 3. Vintage Marketing Differentiation Categories and Groupings.- 4. Promotion.- 5. Pricing.- 6. Place.- 7. Perception.- 8. Vintage Marketing Differentiation Applied Today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert L. Williams Jr, Helena A. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137394315\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137394316\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.69d","brand":"Robert L. Williams Jr","offers":[{"title":"Hardcover","offer_id":43924166836479,"sku":"9781137394316","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_21a17aff-f12c-4fc2-9c0f-cb65ac349303.jpg?v=1681068863","url":"https:\/\/www.whiterainbookhouse.com\/products\/vintage-marketing-differentiation-robert-l-williams-jr-9781137394316","provider":"WR Book House","version":"1.0","type":"link"}