{"product_id":"viral-marketing-michael-bryce-9783865501745","title":"Viral Marketing: Potential and Pitfalls","description":"The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Bryce\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3865501745\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783865501745\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag Dr. Mueller E.K.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.20d","brand":"Michael Bryce","offers":[{"title":"Paperback","offer_id":48066392850687,"sku":"9783865501745","price":52.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b63792d6-d6ea-4a8e-9973-b9d43ef66bff.jpg?v=1768678246","url":"https:\/\/www.whiterainbookhouse.com\/products\/viral-marketing-michael-bryce-9783865501745","provider":"WR Book House","version":"1.0","type":"link"}