{"product_id":"visual-ignorance-edward-rozzo-9791298633117","title":"Visual Ignorance: Seeing Meaning in a World of Images That Has Left Us Blind","description":"\u003cp\u003eWe are the most visually saturated society in history, and arguably the least visually literate. \u003cem\u003eVisual Ignorance\u003c\/em\u003e argues that our capacity for genuine visual understanding (the kind our ancestors brought to a cave wall or a woven pattern) has been steadily hollowed out, even as the sheer volume of images around us has exploded.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book traces this transition as a historical arc: from prehistoric symbolic marks on stone, weaving and pottery, through the rise of portraiture and photography, into the image-saturated worlds of advertising, consumer culture, and social media. Along the way, it asks a deceptively simple question: what does it actually mean to \u003cem\u003esee\u003c\/em\u003e something, rather than merely look at it? This book shows how each new image technology has changed the answer, usually at a cost we rarely notice.\u003c\/p\u003e\u003cp\u003eThen the book educates the reader on how to use semiotics and iconology in order to understand any image, anywhere. \u003c\/p\u003e\u003cp\u003eWritten in a companionable, easy to read voice \u003cem\u003eVisual Ignorance\u003c\/em\u003e is both a diagnosis and a toolkit. Its second half hands readers concrete ways to read the images that surround them: advertisements, family photographs, museum paintings, and the pictures they scroll past a hundred times a day.\u003c\/p\u003e\u003cp\u003ePart of the \u003cem\u003ePractical Guides for Decoding Meaning in Daily Life\u003c\/em\u003e series from Meaning Works. Richly illustrated, full color throughout.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward Rozzo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9791298633117\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Meaning Works\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 8.00w x 0.46d","brand":"Edward Rozzo","offers":[{"title":"Paperback","offer_id":50593642217727,"sku":"9791298633117","price":46.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/visual-ignorance-edward-rozzo-9791298633117","provider":"WR Book House","version":"1.0","type":"link"}