{"product_id":"visual-public-relations-simon-collister-9780367666897","title":"Visual Public Relations: Strategic Communication Beyond Text","description":"\u003cp\u003eThis book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChallenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Collister\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367666898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367666897\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Simon Collister","offers":[{"title":"Paperback","offer_id":44302386266367,"sku":"9780367666897","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d45ee46a-8ebc-4114-9ca7-714944f35890.jpg?v=1695161255","url":"https:\/\/www.whiterainbookhouse.com\/products\/visual-public-relations-simon-collister-9780367666897","provider":"WR Book House","version":"1.0","type":"link"}