{"product_id":"viva-mac-andrea-benoit-9781487500405","title":"Viva Mac: Aids, Fashion, and the Philanthropic Practices of Mac Cosmetics","description":"\u003cp\u003eThe first cultural history of the iconic brand M-A-C Cosmetics, \u003cem\u003eVIVA M-A-C\u003c\/em\u003e charts the evolution of M-A-C's revolutionary corporate philanthropy around HIV\/AIDS awareness. Drawing upon exclusive interviews with M-A-C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M-A-C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eBenoit delves into the history of the M-A-C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M-A-C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrea Benoit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1487500408\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781487500405\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Toronto Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Andrea Benoit","offers":[{"title":"Hardcover","offer_id":46311060406527,"sku":"9781487500405","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_487ffecb-cdf9-445f-a145-0ceeddb3effd.jpg?v=1730887996","url":"https:\/\/www.whiterainbookhouse.com\/products\/viva-mac-andrea-benoit-9781487500405","provider":"WR Book House","version":"1.0","type":"link"}