{"product_id":"wake-up-call-deb-finch-9781636764153","title":"Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media","description":"\u003cp\u003eIn 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eWake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media\u003c\/em\u003e, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEncapsulating her motto, \"'More Posts' Is Not a Strategy! #MPINS\", this book dives deep into: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action\u003c\/li\u003e\n\u003cli\u003eWhy nonprofits need a marketing plan and how to put strategy into action\u003c\/li\u003e\n\u003cli\u003eHow to use social media in good and bad times\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eAnd more...\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWake Up Call\u003c\/em\u003e also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS - a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deb Finch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636764150\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636764153\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Deborah Finch\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Deb Finch","offers":[{"title":"Hardcover","offer_id":44127744426239,"sku":"9781636764153","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9e06eda-1fe7-4388-bc09-349044c46aed.jpg?v=1687454987","url":"https:\/\/www.whiterainbookhouse.com\/products\/wake-up-call-deb-finch-9781636764153","provider":"WR Book House","version":"1.0","type":"link"}