{"product_id":"we-are-all-weird-seth-godin-9781591848240","title":"We Are All Weird: The Rise of Tribes and the End of Normal","description":"World of Warcrafters, LARPers, Settlers of Catan? \u003cb\u003eWeird. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? \u003cb\u003eWeirder. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003ePaleos, vegans, carb loaders, ovolactovegetarians? \u003cb\u003ePretty weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eMets fans, Yankees fans, Bears fans? \u003cb\u003eDefinitely weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eFace it. \u003cb\u003eWe're all weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eSo why are companies still trying to build products for the masses? \u003cp\u003e\u003c\/p\u003eWhy are we still acting like the masses even exist? \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seth Godin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591848245\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591848240\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 5.10w x 0.60d","brand":"Seth Godin","offers":[{"title":"Hardcover","offer_id":43987909345535,"sku":"9781591848240","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_50d0b831-fd65-472f-bb3d-31d4b87daebf.jpg?v=1683291564","url":"https:\/\/www.whiterainbookhouse.com\/products\/we-are-all-weird-seth-godin-9781591848240","provider":"WR Book House","version":"1.0","type":"link"}