{"product_id":"we-were-feminists-once-andi-zeisler-9781610397735","title":"We Were Feminists Once: From Riot Grrrl to Covergirl(r), the Buying and Selling of a Political Movement","description":"Feminism has hit the big time. Once a dirty word brushed away with a grimace, \"feminist\" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. \u003cp\u003e\u003c\/p\u003e But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent -- or less -- of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine. \u003cp\u003e\u003c\/p\u003e Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, \u003ci\u003eWe Were Feminists Once\u003c\/i\u003e is the story of how we let this happen, and how we can amplify feminism's real purpose and power.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andi Zeisler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1610397738\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781610397735\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.90d","brand":"Andi Zeisler","offers":[{"title":"Paperback","offer_id":44042400956671,"sku":"9781610397735","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_11bc023a-9028-4a76-b74d-2a3ca20225a6.jpg?v=1684961297","url":"https:\/\/www.whiterainbookhouse.com\/products\/we-were-feminists-once-andi-zeisler-9781610397735","provider":"WR Book House","version":"1.0","type":"link"}