{"product_id":"web-analytics-strategies-for-information-tabatha-farney-9781555708979","title":"Web Analytics Strategies for Information Professionals: A Lita Guide","description":"Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tabatha Farney, Tabiatha Farney, Nina McHale\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1555708978\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781555708979\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Neal-Schuman Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eVoice of Youth Advocates\u003c\/i\u003e 08\/01\/2013","brand":"Tabatha Farney","offers":[{"title":"Paperback","offer_id":46906823704831,"sku":"9781555708979","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5e08ca78-9ea3-49b7-ad13-a13fe0c09cdb.jpg?v=1748771509","url":"https:\/\/www.whiterainbookhouse.com\/products\/web-analytics-strategies-for-information-tabatha-farney-9781555708979","provider":"WR Book House","version":"1.0","type":"link"}