{"product_id":"web-copywriting-fundamentals-rodney-j-hill-9798708395498","title":"Web Copywriting Fundamentals","description":"\u003cp\u003eIn this book I will teach you the basic principles of proper \u003cstrong\u003ewriting for the web\u003c\/strong\u003e with the aim of immediately \u003cstrong\u003eimproving the quality of your articles\u003c\/strong\u003e, posts and content published online.\u003c\/p\u003e\u003cp\u003eThe purpose of this book is to give you a \"\u003cem\u003etoolbox\u003c\/em\u003e\" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.\u003c\/p\u003e\u003cp\u003eWhen you have learned the intuitive \"\u003cem\u003eblock\u003c\/em\u003e\" structure, your articles will have a perfect internal logic, they will \"write themselves\" and you will save a lot of time because it will be impossible for you to go off topic.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eRunning out of ideas?\u003c\/em\u003e Don't worry!\u003c\/p\u003e\u003cp\u003eIncluded in the book are lots of tips and techniques for \u003cstrong\u003egenerating creative ideas\u003c\/strong\u003e from a single topic!\u003c\/p\u003e\u003cp\u003eAlso included is a lesson on \u003cstrong\u003eSEO Copywriting\u003c\/strong\u003e that will allow you to take into account the more \"technical\" details to allow your article to be properly \"\u003cem\u003edigested\u003c\/em\u003e\" by Google!\u003c\/p\u003e\u003cp\u003eIn addition, I'll teach you the \u003cstrong\u003egolden rules you should never forget\u003c\/strong\u003e when you're writing, how to choose the right narrative style for your audience, and how to optimize perhaps the most important element of an online text: the title.\u003c\/p\u003e\u003cp\u003eA book dedicated to newbies (and not only) of online writing: social media managers, writers and all those who want to expand their knowledge in the field of web writing (even without previous knowledge).\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cem\u003eThe challenges of online writing\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eSEO Copywriting\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKeywords\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe outline and the pre-writing phase\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eStarting to write\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe rewriting phase\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe stated goal of your article\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eFinding inspiration with SWOT analysis\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eBrainstorming\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe BLOT structure\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe BLOB structure\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe BLIM structure\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe tone of voice\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe gift of synthesis\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eBulleted and numbered lists\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003ePunctuation and formatting\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eStyle issues\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rodney J. Hill\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798708395498\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 78\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.16d","brand":"Rodney J. Hill","offers":[{"title":"Paperback","offer_id":47452846588159,"sku":"9798708395498","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0f9c2c9-3cfb-43d8-a2b8-fa197c2be9c1.jpg?v=1761930836","url":"https:\/\/www.whiterainbookhouse.com\/products\/web-copywriting-fundamentals-rodney-j-hill-9798708395498","provider":"WR Book House","version":"1.0","type":"link"}