{"product_id":"web-site-measurement-hacks-eric-t-peterson-9780596009885","title":"Web Site Measurement Hacks: Tips \u0026 Tools to Help Optimize Your Online Business","description":"In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? \u003cp\u003e Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. \u003c\/p\u003e\u003cp\u003e Enter \u003ci\u003eWeb Site Measurement Hacks\u003c\/i\u003e, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edefinitions of commonly used terms, such as \"key performance indicators\" (KPIs) \u003c\/li\u003e\n\u003cli\u003ehow to drive potential customers to action \u003c\/li\u003e\n\u003cli\u003ehow to gather crucial marketing and customer data \u003c\/li\u003e\n\u003cli\u003ewhich features are useful and which are superfluous \u003c\/li\u003e\n\u003cli\u003eadvanced techniques that senior Web site analysts use on a daily basis\u003c\/li\u003e\n\u003c\/ul\u003e By examining how real-world companies use analytics to their success, \u003ci\u003eWeb Site Measurement Hacks\u003c\/i\u003e demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. \u003cp\u003e It's the technology companion that every site administrator needs. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Peterson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0596009887\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780596009885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 430\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.08w x 0.91d","brand":"Eric Peterson","offers":[{"title":"Paperback","offer_id":44059393327359,"sku":"9780596009885","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f6c0a4db-0f1b-4653-bbbf-55a76cfc3eb9.jpg?v=1685057956","url":"https:\/\/www.whiterainbookhouse.com\/products\/web-site-measurement-hacks-eric-t-peterson-9780596009885","provider":"WR Book House","version":"1.0","type":"link"}