{"product_id":"web-write-sell-chris-kennedy-9781709803932","title":"Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click","description":"\u003cp\u003eThis entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand your audience.\u003c\/li\u003e\n\u003cli\u003eConvert clicks to sales.\u003c\/li\u003e\n\u003cli\u003eHit your advertising goals.\u003c\/li\u003e\n\u003cli\u003eGrab the reader's attention.\u003c\/li\u003e\n\u003cli\u003eResearch SEO keywords.\u003c\/li\u003e\n\u003cli\u003eKeep content relevant.\u003c\/li\u003e\n\u003cli\u003eFunnel readers to a final call-to-action instruction.\u003c\/li\u003e\n\u003cli\u003eImprove the chances of acquiring new customers in your ads.\u003c\/li\u003e\n\u003cli\u003eAvoid clickbait and dying trends.\u003c\/li\u003e\n\u003cli\u003eRecognize the importance of choosing grammar and syntax carefully.\u003c\/li\u003e\n\u003cli\u003eMaster business-to-business etiquette.\u003c\/li\u003e\n\u003cli\u003eUse search operators to conduct marketing research efficiently.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003cbr\u003e1. Web Ads\u003cbr\u003e2. Web Headlines\u003cbr\u003e3. Choosing the Perfect Word or Phrase\u003cbr\u003e4. Marketing to Businesses\u003cbr\u003e5. Advanced Google Searches\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eChris Kennedy is a writer, editor, and programmer based in Boulder, Colorado. When he's not typing, Chris climbs rocks, revises his screenplays, and reads the journals of polar explorers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Kennedy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1709803932\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781709803932\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.30d","brand":"Chris Kennedy","offers":[{"title":"Paperback","offer_id":48587838882047,"sku":"9781709803932","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/web-write-sell-chris-kennedy-9781709803932","provider":"WR Book House","version":"1.0","type":"link"}