{"product_id":"web3-marketing-amanda-cassatt-9781394171958","title":"Web3 Marketing: A Handbook for the Next Internet Revolution","description":"\u003cp\u003e\u003cb\u003eTHE ESSENTIAL WEB3 MARKETING BOOK\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFor a limited time, claim an NFT with a copy of your book!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWeb3 Marketing: A Handbook for the Next Internet Revolution\u003c\/i\u003e is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.\u003c\/p\u003e \u003cp\u003eAs former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amanda Cassatt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394171951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394171958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.18w x 0.88d","brand":"Amanda Cassatt","offers":[{"title":"Hardcover","offer_id":44080664379647,"sku":"9781394171958","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8af1ccda-c5f8-4656-a463-2bde5f987034.jpg?v=1685488097","url":"https:\/\/www.whiterainbookhouse.com\/products\/web3-marketing-amanda-cassatt-9781394171958","provider":"WR Book House","version":"1.0","type":"link"}