{"product_id":"welcome-intruder-john-stapleton-9798247351924","title":"Welcome Intruder: How Brands Break In Without Being Thrown Out","description":"\u003cp\u003eMost ads get skipped, muted, blocked, or forgotten before the coffee gets cold. But every once in a while, something breaks through. Something so good, so surprising, so human that people actually welcome it into their day.\u003c\/p\u003e\u003cp\u003eThis book is about making that kind of work.\u003c\/p\u003e\u003cp\u003eDrawing on more than thirty years in the trenches of advertising, creative director John Stapleton shares the philosophy, frameworks, and real-world case studies behind campaigns that earned attention instead of demanding it. From Publix's quiet emotional storytelling to Buffalo Wild Wings' overtime conspiracy. From the Home Depot earworm to Costa Rica's happiness intervention.\u003c\/p\u003e\u003cp\u003eWelcome Intruder is a manifesto for creatives, marketers, and brand builders who are tired of making wallpaper. It is a field guide to crafting work that sneaks into culture, gets shared in group chats, and sticks in people's heads long after the screen goes dark.\u003c\/p\u003e\u003cp\u003eNo jargon. No fluff. No chasing trends.\u003c\/p\u003e\u003cp\u003eJust hard-won lessons about what actually works when you are competing against a chihuahua on a jet ski for three seconds of someone's attention.\u003c\/p\u003e\u003cp\u003eMake something worth not skipping.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Stapleton\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798247351924\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"John Stapleton","offers":[{"title":"Paperback","offer_id":48443210596607,"sku":"9798247351924","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec946292-cb4c-44ce-8faa-5e67f69d56de.jpg?v=1777202594","url":"https:\/\/www.whiterainbookhouse.com\/products\/welcome-intruder-john-stapleton-9798247351924","provider":"WR Book House","version":"1.0","type":"link"}