{"product_id":"welcome-to-firehouse-don-m-fox-9781476698670","title":"Welcome to Firehouse!: Building a Billion Dollar Brand in America's Most Competitive Industry","description":"\u003cp\u003e After a 27-year journey that began in 1994, Firehouse Subs reached $1 billion in annual system sales for the first time. This culminated in the sale of the company to Restaurant Brands International in 2021, marking the transition of the brand originally started by brothers Chris and Robin Sorensen. \u003c\/p\u003e\u003cp\u003e In this book, author Don M. Fox (who was CEO of Firehouse Subs for more than 14 years) traces the brand's development from its founding through its major achievements. It includes insights from other key members inside the organization, detailing strategies, decisions, and internal operations that shaped the company's growth. It also addresses how Firehouse Subs navigated challenges such as the Great Recession and the Covid-19 pandemic.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don M. Fox\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476698678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476698670\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.53d","brand":"Don M. Fox","offers":[{"title":"Paperback","offer_id":48458614800639,"sku":"9781476698670","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4aa9302f-8c35-4e34-97cf-f73749a23773.jpg?v=1777405529","url":"https:\/\/www.whiterainbookhouse.com\/products\/welcome-to-firehouse-don-m-fox-9781476698670","provider":"WR Book House","version":"1.0","type":"link"}