{"product_id":"what-executives-get-wrong-about-cristobal-varela-9781971029078","title":"What Executives Get Wrong About SEO: The Hidden Reason Companies Fail","description":"\u003cb\u003eWhat Executives Get Wrong About SEO\u003c\/b\u003e is a strategic guide written specifically for business leaders who are responsible for growth decisions-but are not expected to run SEO themselves.\u003cbr\u003eMost companies don't fail at Search Engine Optimization because of poor tactics. They fail because leadership misunderstands what SEO really is, what it influences across the organization, and how to evaluate the people doing the work. That misunderstanding leads to wasted budgets, poor hiring decisions, misaligned expectations, and long-term visibility losses that executives often don't see until it's too late.\u003cbr\u003eThis book explains SEO from the perspective executives actually need: as a business system that affects revenue, brand trust, customer acquisition, and competitive position. Without technical jargon or tactical execution details, it clarifies what SEO includes, what it does not, and how leadership decisions directly shape outcomes.\u003cbr\u003eReaders will learn how to identify red flags in SEO proposals and reports, ask better questions of agencies and internal teams, recognize real opportunities versus empty promises, and align SEO initiatives with broader business objectives such as growth, conversion, and long-term resilience in an AI-driven search landscape.\u003cbr\u003eThis is not a manual for doing SEO.\u003cbr\u003eIt is a blueprint for understanding it well enough to lead it responsibly.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cristobal Varela\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1971029076\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781971029078\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Varela Publisher\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Cristobal Varela","offers":[{"title":"Paperback","offer_id":48447209242879,"sku":"9781971029078","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc735834-92b0-46bc-83f6-9c26d9447a63.jpg?v=1777229577","url":"https:\/\/www.whiterainbookhouse.com\/products\/what-executives-get-wrong-about-cristobal-varela-9781971029078","provider":"WR Book House","version":"1.0","type":"link"}