{"product_id":"what-great-brands-do-denise-lee-yohn-9781118611258","title":"What Great Brands Do","description":"\u003cb\u003eDiscover proven strategies for building powerful, world-class brands\u003c\/b\u003e \u003cp\u003eIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the seven key principles that the world's best brands consistently implement\u003c\/li\u003e \u003cli\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands\u003c\/li\u003e \u003cli\u003eProvides tools and strategies that organizations can start using right away\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e is an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denise Lee Yohn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 111861125X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118611258\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.27w x 0.95d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/25\/2013","brand":"Denise Lee Yohn","offers":[{"title":"Hardcover","offer_id":43980864749823,"sku":"9781118611258","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8a1aace-b17f-4cff-90bc-47d7bd97ed90.jpg?v=1683252332","url":"https:\/\/www.whiterainbookhouse.com\/products\/what-great-brands-do-denise-lee-yohn-9781118611258","provider":"WR Book House","version":"1.0","type":"link"}