{"product_id":"what-is-a-21st-century-nick-kendall-9780749472627","title":"What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders","description":"\u003cp\u003eWhat is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWhat Is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by \u003cb\u003eNick Kendall\u003c\/b\u003e. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. \u003cp\u003e\u003c\/p\u003eStructured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: \u003cbr\u003e- What is a brand? \u003cbr\u003e- How should we engage to build them? \u003cbr\u003e- How should we organise to deliver? \u003cp\u003e\u003c\/p\u003eHighlighting that today's most successful agencies are those which are embracing the new ways to consume content, \u003cb\u003e\u003ci\u003eWhat is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Kendall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749472626\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749472627\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.30w x 1.10d","brand":"Nick Kendall","offers":[{"title":"Hardcover","offer_id":43925876998399,"sku":"9780749472627","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_acde4c90-b0eb-405f-8695-d88333343241.jpg?v=1681079901","url":"https:\/\/www.whiterainbookhouse.com\/products\/what-is-a-21st-century-nick-kendall-9780749472627","provider":"WR Book House","version":"1.0","type":"link"}