{"product_id":"what-is-ux-emdad-rashid-9781913460556","title":"What is UX?: How UX closes the gap between a business and its customers","description":"\u003cp\u003eWe live in a user centred world. One of the key disciplines of user centricity is \u003cstrong\u003eUser Experienc\u003c\/strong\u003ee or \u003cstrong\u003eUX\u003c\/strong\u003e. \u003cstrong\u003eUX \u003c\/strong\u003eis a buzz word in some industries and an established routine in others. This book gets to the essence of what UX is, why it's important to every industry and what activities \u003cstrong\u003eUX \u003c\/strong\u003eprofessionals undertake, all in a simple, illustrated narrative that you can read in 5 minutes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emdad Rashid\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 191346055X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781913460556\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cloister House Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.50h x 6.50w x 0.12d","brand":"Emdad Rashid","offers":[{"title":"Paperback","offer_id":44077780369663,"sku":"9781913460556","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9d57b99b-eeab-4312-9102-2747cd5d89d3.jpg?v=1685471747","url":"https:\/\/www.whiterainbookhouse.com\/products\/what-is-ux-emdad-rashid-9781913460556","provider":"WR Book House","version":"1.0","type":"link"}