{"product_id":"what-makes-a-passenger-ship-andrew-coggins-jr-9783639143850","title":"What makes a Passenger Ship a Legend","description":"In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, \u0026amp; Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, \"grand hotels of the sea,\" as extensions of other hospitality \u0026amp; tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture \u0026amp; transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Jr. Coggins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 363914385X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639143850\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.86d","brand":"Andrew Jr. Coggins","offers":[{"title":"Paperback","offer_id":44126001725695,"sku":"9783639143850","price":85.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34e4bb41-7f5e-43e7-9464-ba45ac7c2737.jpg?v=1687445739","url":"https:\/\/www.whiterainbookhouse.com\/products\/what-makes-a-passenger-ship-andrew-coggins-jr-9783639143850","provider":"WR Book House","version":"1.0","type":"link"}