{"product_id":"what-the-gop-can-learn-bill-shireman-9781499364316","title":"What the GOP Can Learn from NIKE: America's Creative Entrepreneurial Can-do Majority-And How to Win it Back","description":"\u003cp\u003eThe Republican Party can learn a great deal from Nike. American support for core Republican principles-like individual freedom, personal responsibility, innovation, entrepreneurship, and self-reliance-is at an all-time high. Yet the Republican brand has been badly damaged. According to a recent College Republican National Committee report, the GOP is now seen as old-fashioned, anti-women, anti-Hispanic, anti-gay, anti-middle class, and anti-environment. \u003c\/p\u003e\u003cp\u003eBased on their core principles, Republicans should comprise two-thirds of all voters, yet only 28 to 33 percent of young voters have a favorable view of the party. Over 50 percent have a negative view. To survive, the Republican Party needs to take a good hard look at why. \u003c\/p\u003e\u003cp\u003eIn the mid-1990s, Nike suffered a blow to their brand when they were held responsible for using child labor to stitch soccer balls. As a result, their share of the footwear market dropped from 55 percent in 1996 to 39 percent in 2000. Nike could have slid into oblivion; instead, they transformed their reputation, reinvigorated their brand, and won over the next generation. \u003c\/p\u003e\u003cp\u003eNike didn't change what they stood for. Instead, they sharpened their appeal, championing the same \"Just Do It\" values that the Republican Party does. Nike didn't adopt a \"liberal\" agenda that people are victims, that they have no personal power, that they need to be coddled. They celebrated the power in every individual; the self-discipline it takes to discover and harness the power in every woman, and every man, of every ethnicity. \u003c\/p\u003e\u003cp\u003eAmerican politics is in the beginning stages of an historic realignment that will transform both major parties. The Republican Party can reinvigorate its brand by following the example of Nike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Shireman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1499364318\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781499364316\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.11d\u003c\/p\u003e","brand":"Bill Shireman","offers":[{"title":"Paperback","offer_id":48622883832063,"sku":"9781499364316","price":5.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/what-the-gop-can-learn-bill-shireman-9781499364316","provider":"WR Book House","version":"1.0","type":"link"}