{"product_id":"whats-it-worth-michael-toups-9798234020611","title":"What's It Worth?: A Straight-Talk Guide to Selling Your Business and Exiting Like a Winner","description":"\u003ci\u003e\u003cb\u003eWhat's It Worth?\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eA Straight-Talk Guide to Selling Your Business and Exiting Like a Winner\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eMost business owners spend years building their company...but very few ever stop to ask the question that ultimately determines their financial future: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat is my business actually worth?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eYou can spend years growing revenue, solving problems, managing employees, and pushing through the daily demands of running a company, only to discover later that a busy business is not always a valuable business. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eWhat's It Worth?\u003c\/i\u003e, seasoned executive and advisor \u003cb\u003eMichael Toups\u003c\/b\u003e delivers a practical, straight-talk guide for professionals, founders, and small business owners who want to build a company that is stronger, more transferable, and more attractive to serious buyers. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book explains how real buyers think, what increases value, what quietly destroys it, and what owners can do now to improve their position long before a sale is even on the table.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eInside, you will learn how to: \u003cp\u003e\u003c\/p\u003e- Understand the key factors that drive business value beyond revenue\u003cbr\u003e- See your company through the eyes of a buyer, investor, or lender\u003cbr\u003e- Identify weaknesses that can reduce valuation or delay a sale\u003cbr\u003e- Improve transferability, so the business is not overly dependent on you\u003cbr\u003e- Strengthen financial presentation and operational credibility\u003cbr\u003e- Prepare for due diligence before it exposes costly problems\u003cbr\u003e- Understand how deal structure affects price, terms, risk, and what you actually keep\u003cbr\u003e- Make practical improvements that increase confidence and buyer interest\u003cbr\u003e- Think about purpose and direction after the sale is complete \u003cp\u003e\u003c\/p\u003eOne of the biggest mistakes owners make is waiting too long to think about their exit plan. By the time they start preparing, they may already be facing issues that reduce leverage, weaken value, or create unnecessary stress during negotiations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWhat's It Worth?\u003c\/i\u003e helps you get ahead of that curve and think strategically now, so you're not scrambling later.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIt also addresses a reality many owners overlook: buyers do not just buy numbers. They buy confidence, systems, stability, and businesses that can operate without the owner at the center of every decision. \u003cp\u003e\u003c\/p\u003eIf your company cannot run smoothly without you, if your records are unclear, or if too much value is tied to personal relationships, buyers will see that risk immediately. \u003cp\u003e\u003c\/p\u003eWhat makes this book especially useful is that it doesn't just stop with explanations, it helps you recognize issues and start fixing them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAt the end of every chapter, you will find a practical action plan designed to help you apply what you just learned to your own business.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThese action plans help you assess where you stand, spot opportunities for improvement, and begin taking meaningful steps right away. Instead of just reading about valuation, transferability, due diligence, and exit preparation, you will be able to work through the concepts chapter by chapter in a way that is actionable and easy to follow. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWritten in plain English and shaped by real-world business experience, \u003ci\u003eWhat's It Worth?\u003c\/i\u003e is designed for business owners who want clarity, not complexity.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWhat's It Worth?\u003c\/i\u003e is for people who want to build a better company, create more options for themselves, and avoid the costly mistakes that often show up when a business is unprepared for due diligence. \u003cp\u003e\u003c\/p\u003eWhether your goal is to sell for maximum value or simply build a stronger company that can operate with greater independence and appeal, this book gives you the tools to think more clearly and act more strategically. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you want to build a business that buyers take seriously, that stands up to scrutiny, and that is worth more when the time comes to exit, \u003ci\u003eWhat's It Worth?\u003c\/i\u003e will help you get there.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Toups\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798234020611\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crossfin LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Michael Toups","offers":[{"title":"Paperback","offer_id":48588470124799,"sku":"9798234020611","price":29.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/whats-it-worth-michael-toups-9798234020611","provider":"WR Book House","version":"1.0","type":"link"}