{"product_id":"whats-keeping-your-customers-up-steven-cody-9780071411035","title":"What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain","description":"Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Cody\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071411038\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071411035\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.09h x 5.98w x 0.48d","brand":"Steven Cody","offers":[{"title":"Paperback","offer_id":48135902855423,"sku":"9780071411035","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5c38282-b944-4425-b43e-74b07c9a1553.jpg?v=1770159217","url":"https:\/\/www.whiterainbookhouse.com\/products\/whats-keeping-your-customers-up-steven-cody-9780071411035","provider":"WR Book House","version":"1.0","type":"link"}