{"product_id":"whats-the-big-idea-leslie-watts-9781645010425","title":"What's the Big Idea?: Nonfiction Condensed","description":"\u003cp\u003eUndertaking any big project, but especially a book is a daunting proposition. The way to make it less scary is to have a map for the journey, and ideally, some experienced fellow travelers to ride shotgun--friends who know the road well and can help you make it to your destination. That's what we are aiming to provide.\u003c\/p\u003e\u003cp\u003eWe're two editors with over twenty years of experience between us, writing and editing many types of nonfiction. In the pages that follow, we distill some of the lessons we've learned in the trenches applying Shawn Coyne's Story Grid methodology to the work of our clients, all of whom are leveling up their skills as nonfiction writers.\u003c\/p\u003e\u003cp\u003eWe've chosen to use several masterworks--with the most considerable emphasis on \u003cem\u003eThe Fire Next Time\u003c\/em\u003e by James Baldwin and \u003cem\u003eIn Defense of Food\u003c\/em\u003e by Michael Pollan--as the maps to guide us throughout \u003cem\u003eWhat's the Big Idea?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAlthough Baldwin and Pollan write on different topics and in different styles over half a century apart, both men had an enormous cultural impact. They extended that influence to a broad popular audience with these works. We could have chosen many other titles, and we'll include examples from some others where it's helpful.\u003c\/p\u003e\u003cp\u003eAfter reading this short, macro-principles primer, you may want to take a microscopic dive into Big Idea nonfiction by looking at \u003cem\u003eThe Story Grid Masterwork Guide to Malcolm Gladwell's The Tipping Point, \u003c\/em\u003e which provides a scene-by-scene analysis of another exemplary title. We hope you'll be inspired to find your own favorite masterworks to learn from and apply Story Grid Methodology yourself. We'll provide some tips on how to do that too.\u003c\/p\u003e\u003cp\u003eWith Baldwin and Pollan as our touchstones, we've organized this book around a series of questions and answers that will explain how and why Big Idea books work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leslie Watts, Shelley Sperry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1645010422\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781645010425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Story Grid Publishing LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 4.37w x 0.21d","brand":"Leslie Watts","offers":[{"title":"Paperback","offer_id":44057483313407,"sku":"9781645010425","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ed63397-117a-49de-b904-f999934445b4.jpg?v=1685047246","url":"https:\/\/www.whiterainbookhouse.com\/products\/whats-the-big-idea-leslie-watts-9781645010425","provider":"WR Book House","version":"1.0","type":"link"}