{"product_id":"when-ads-work-david-m-jones-9780765617385","title":"When Ads Work: New Proof That Advertising Triggers Sales","description":"Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David M. Jones\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0765617382\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765617385\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.16w x 0.70d","brand":"David M. Jones","offers":[{"title":"Hardcover","offer_id":48065111326975,"sku":"9780765617385","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0c05da6-d6f1-4319-aff4-61d1a13be7fd.jpg?v=1768673062","url":"https:\/\/www.whiterainbookhouse.com\/products\/when-ads-work-david-m-jones-9780765617385","provider":"WR Book House","version":"1.0","type":"link"}